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Creative HQ rebrand
Branding
December 2022
This project was part of my internship at Ocean Design and was completed with the guidance and support of everyone at Ocean Design. This is not live work.
Our brief was to successfully simplify and refresh Creative HQ's masterbrand through a Te Ao Maori lens.
What does success look like?
- A brand platform that accurately reflects Creative HQ as an organisation (vibrant, innovative, fresh, creative)
- A visual identity that inspires internally and externally
- Enabled compelling storytelling through a Te Ao Maori lens
- A brand architecture that works as a connected ecosystem rather than in each brand working in silo.
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